Hi, I’m Sylvia—the person behind Will, Helm & Tell.

I’ve always been drawn to great stories. Even before I could read, I was making them up or listening to my family tell theirs. Stories shape how we think, feel, and remember. They help us learn, connect, and sometimes even change how we see the world.

Telling a compelling story in B2B is not as obvious or straightforward as in B2C—but that’s exactly what makes it so interesting. The products aren’t always “sexy,” and conversations often revolve around specs and pricing. But beneath every B2B business, there’s a human story waiting to be told. I’m especially fascinated by the untold stories of innovation—the ones where people create something entirely new, shaping industries and redefining what’s possible.

For years, I led branding, marketing, and communications for 27pilots – a Deloitte business, helping shape the stories of BMW Startup Garage, Open Bosch, Siemens, Holcim, and other top Venture Client Units. These units specialize in acquiring, validating, and integrating startup solutions, bridging the gap between corporates and innovation.

Beyond brand strategy, I bring innovation stories to life—through text, visuals, and live experiences at startup conferences and corporate events. As the creative lead behind the Venture Client Track at Slush and Future Tech Fest, I help shape industry discussions, co-organizing with top players like 27pilots and DigiHub.

I combine my passion for storytelling with my love for travel—because the best stories, like the best innovations, are often discovered in unexpected places.