Branding, marketing and storytelling for B2B startups.
Need to get your startup ready for the next stage?
You’re building something complex, smart, and valuable. But your potential customers—or investors—won’t see it unless you explain it in a way that sticks. That’s where branding and marketing come in. Not the bloated, budget-burning kind. The lean, sharp, startup-ready kind.
Will, Helm & Tell is practically a spin-out agency for a startup. Our founder Sylvia spent 4 years as the brand and marketing lead in a B2B startup—right up to its acquisition by the world’s largest consulting firm. She’s been strategist, brand owner, trade fair lead, social media voice, event manager, and PR rep—all in one. And yes, she still had to justify every euro of marketing spend. So we know the struggle.
Where startups often get stuck.
Most B2B startups don’t have a full-time brand or marketing team at the beginning. And even if they do, things move fast. You need someone who gets the pace—and the pressure.
Here’s what we often see:
Your product is technically brilliant but hard to explain.
You’re preparing for a big trade fair or launch and need to look sharp—fast.
You’ve landed a major customer and now need to scale your communication.
You want to translate success into traction—for sales, hiring, or your next round.
Sound familiar? You’re not alone.
How Will, Helm & Tell helps your B2B startup to succeed
We make your brand and marketing work for you—not become another thing on your to-do list. Typical projects we support:
Messaging & positioning that clicks with corporate buyers
Conference readiness—from decks and demos to your booth messaging
Customer storytelling—turning enterprise success into proof points that open doors
Marketing ops setup—what’s worth doing now, and what can wait
Pitch & fundraising support—investor-friendly messaging that doesn’t kill your edge
With more than five years of experience working with the startup and innovation units of corporates, we know how corporates like BMW, Bosch, and Siemens think and how to position startups in ways that get taken seriously, get bought into, and get invited back.